by Andrew Wright
LinkedIn have recently added a new skills feature (still in beta). This feature allows you to add skills to your LinkedIn profile and your LinkedIn connections can then endorse these skills.
It also enables LinkedIn in to track which skills are the most popular.
I thought it might be interesting to use this feature to track how widespread the various intranet related skills and technologies are in the workplace.
The table below lists intranet related skills and technologies, the relative growth of these skills, the number of people who have listed these skills and the most popular LinkedIn group for each skill.
Popular
intranet related skills |
Growth |
Size ('000) |
Biggest LI Group |
# mbrs |
% mbrs |
* Social Media |
38% |
2,400 |
Social Media Marketing |
510,212 |
21.3% |
** Change Management |
1% |
1,900 |
Organizational Change Practitioners |
33,448 |
1.8% |
Organisational Development |
1% |
496 |
Organization Development Network, OD Network, ODN |
24,342 |
4.9% |
Portals |
-2% |
348 |
The Enterprise Architecture Network |
86,610 |
24.9% |
Corporate Communications |
-1% |
346 |
Corporate Communications Executive Network |
24,011 |
6.9% |
Internal Communications |
-2% |
313 |
Corporate Communication |
37,974 |
12.1% |
Intranet |
-10% |
308 |
Worldwide Intranet Challenge |
11,612 |
3.8% |
Employee Engagement |
4% |
254 |
Employee Communications and Engagement |
16,230 |
6.4% |
Content Management |
0% |
177 |
Content Management Professionals |
23,947 |
13.5% |
Web 2.0 |
-7% |
140 |
Web 2.0 |
30,239 |
21.6% |
Knowledge Management |
-3% |
134 |
Knowledge Management |
7,042 |
5.3% |
Business Process Design |
0% |
111 |
Business Process Improvement |
48,324 |
43.5% |
Web Content Management |
2% |
70 |
Web Content Management Systems |
6,521 |
9.3% |
Collaboration
Tools |
0% |
7 |
Enterprise 2.0 Group |
4,483 |
64.0% |
Enterprise 2.0 |
1% |
4 |
Enterprise 2.0 Group |
4,483 |
112.1% |
Intranet Strategy |
-9% |
4 |
Intranet Professionals |
4,966 |
124.2% |
Digital
Workplace |
n/a |
|
Digital Workplace Forum |
46 |
|
|
|
|
|
|
|
Technology |
Growth |
Size ('000) |
Biggest LI Group |
# mbrs |
% mbrs |
SharePoint |
5% |
376 |
SharePoint Users Group |
43,018 |
11.4% |
Joomla |
11% |
107 |
Official Joomla! Users Group |
11,364 |
10.6% |
Websphere |
-8% |
90 |
IBM WebSphere Enthusiasts |
15,377 |
17.1% |
Drupal |
19% |
81 |
Drupal |
26,165 |
32.3% |
Lotus |
-11% |
33 |
Lotus Professionals |
12,887 |
39.1% |
SAP Portal |
-7% |
16 |
SAP Netweaver Portal Consultants |
2,450 |
15.3% |
Confluence |
8% |
10 |
Confluence Users |
1,500 |
15.0% |
Liferay |
20% |
9 |
Liferay Developer Group |
4,597 |
51.1% |
Vignette |
-15% |
6 |
Vignette Expert |
1,202 |
20.0% |
Sitecore |
20% |
6 |
Sitecore |
3,892 |
64.9% |
Plone |
-10% |
2 |
Plone |
1,187 |
59.4% |
Yammer |
36% |
1.7 |
Yammer Fans |
930 |
54.7% |
* Social Media is the 47th most popular skill overall
** Change Management is the 92nd overall popular skill
Comments
I found it interesting that 308,000 people have identified 'Intranet' as a skill and yet only a small percentage of these belong to an intranet related LinkedIn Group (in comparison to other skills). This is even stranger given that 376,000 people have listed Sharepoint as a skill - roughly the same number as intranets more or less - and yet there are seven SharePoint groups with at least 10,000 members, with the largest group having 43,000 members.
Why is this the case? Perhaps the power of Microsoft marketing? Or perhaps intranets just aren't as interesting as SharePoint.... any ideas?
It's also surprising that the term Digital Workplace is not yet categorised as a skill by LinkedIn. This is a term that has been getting some airplay recently in an effort to broaden the scope of the services that an intranet can deliver. In fact, an intranet is usually described as a sub-category of the Digital Workplace.
Perhaps the fact that it is not yet listed as a skill indicates that there is a bit of work to do yet before the term Digital Workplace becomes mainstream.
You might also be interested in:
Could be that people are listing 'Intranet' as a kind of satellite 'skill' because they've been included in work centring on an intranet, which may not be something that's normally part of their core role. Such people may feel their groovy intranet skills are worth mentioning, but not that they'd get much value out of joining an intranet group.
Posted by: Mike Pritchard | January 23, 2013 at 11:26 AM
I see many people using LinkedIn only as a 'connections collector'. They create a profile and connect to people they know, but do not share any updates nor participate in discussions.
Posted by: Ria Breuer | January 28, 2013 at 11:07 PM